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🫧 Manaíra · João Pessoa · PBPrivacy · LGPD · Laundry Services · Paraíba

Privacy Policy.

Ltda J & R Muniz Lavanderia Ltda · CNPJ 48.279.043/0001-84

Company

J & R Muniz Lavanderia Ltda

CNPJ

48.279.043/0001-84

Last updated

January 2025

Legislation

LGPD · Lei 13.709/2018 · ISS JP

This Privacy Policy describes how J & R Muniz Lavanderia Ltda ("we," "our" or "the Laundry") collects, uses, stores and protects personal data of our clients, website visitors and all persons whose data we process in connection with our laundry services in Manaíra, João Pessoa, Paraíba, Brazil.

As a registered limited liability company (Ltda) operating in the laundry services sector, we are committed to full compliance with the LGPD (Lei nº 13.709/2018), the Brazilian Consumer Protection Code (CDC — Lei nº 8.078/1990), and the tax obligations of ISS of the Municipality of João Pessoa and SEFAZ-PB.

01

Introduction and Scope

This Policy applies to all personal data processed in connection with our laundry activities — clients who bring or send laundry for washing, clients who request invoices, clients who use our pickup and delivery service, website visitors who submit quote requests, and any person whose data we process. Laundry services involve personal data primarily in three contexts: the order (to identify whose laundry it is), the invoice when requested, and the pickup and delivery address when collection is arranged. Many clients use the service without any data beyond a first name and phone number — and we retain only what is necessary.

02

Identity of the Controller

Company name: J & R Muniz Lavanderia Ltda
Type: Sociedade Limitada (Ltda)
CNPJ: 48.279.043/0001-84
Activity (CNAE): Laundry Services
Address: Av. Esperança, 1126, Manaíra, João Pessoa — PB, CEP 58038-280, Brazil
Email: privacy@jrmunizlavanderia.com.br
03

Data We Collect

  • Order identification data: First name (or full name) and WhatsApp number — the minimum necessary to identify the laundry order, notify the client when it is ready and manage pickup and delivery scheduling. Many clients use only first name and phone.
  • Invoice data (NF-e / NFC-e — when requested): CPF or CNPJ of the client when they request a formal invoice — for corporate reimbursement, accounting or personal records. Optional: the NFC-e can be issued without identifying the consumer.
  • Pickup and delivery address: Residential or commercial address when the client uses our collection and return service in Manaíra and João Pessoa. Used exclusively for the logistics of that specific service.
  • Business clients (B2B): Company name, CNPJ, contact name and delivery address for pousadas, hotels, businesses and other organisations using regular laundry service — to manage recurring orders and issue invoices correctly.
  • Website contact data: Name, WhatsApp and order description when requesting a quote via the website.
  • Technical website data: IP address, browser type and pages visited.
04

Purpose and Legal Basis

PurposeLegal Basis (LGPD)
Laundry order management and service deliveryContract performance (Art. 7º, V)
Pickup and delivery scheduling and logisticsContract performance (Art. 7º, V)
Issuing NF-e or NFC-e when requestedContract performance; Legal obligation (Art. 7º, II)
ISS João Pessoa — fiscal bookkeepingLegal obligation (Art. 7º, II)
SEFAZ-PB — ancillary tax obligationsLegal obligation (Art. 7º, II)
Recurring B2B client managementContract performance; Legitimate interest
Website analytics and improvementLegitimate interest; Consent (cookies)
05

Sharing of Data

Home address confidentiality — pickup and delivery clients: The residential or commercial address provided by clients who use our pickup and delivery service is treated with strict confidentiality. It is used solely and exclusively for the logistics of the collection and return service for that client. We never share client addresses with third parties — including other clients, advertising providers, delivery aggregators or any commercial partner — without express consent.
  • SEFAZ-PB / Receita Federal: NF-e or NFC-e with identification — mandatory electronic transmission. Orders without identification generate no personal data transmission.
  • ISS / Prefeitura de João Pessoa: ISS bookkeeping on laundry services rendered.
  • PROCON-PB / Senacon: When required in consumer disputes under the CDC.
  • Legal authorities: When required by court order or administrative authority.
06

International Transfers

Our operation is based in Manaíra, João Pessoa, PB. All client data is processed in Brazil. Any communication platforms operating on international servers do so under the guarantees of Art. 33 of the LGPD. Tax records (NF-e) are processed exclusively in systems certified by the Receita Federal and SEFAZ-PB, in Brazil.

07

Retention Periods

  • Order data (name and phone) without invoice: Retained for 6 months after the order — to resolve any queries about that order. Deleted after that period.
  • Pickup and delivery address: Retained while the client is an active user of the collection service. If the client ceases to use pickup and delivery, deleted within 6 months of the last order — unless the client requests earlier deletion.
  • B2B client data (recurring contracts): Retained for the duration of the service relationship and for 5 years after the last invoice — consistent with the tax retention period and standard contract documentation periods.
  • NF-e and NFC-e (ISS João Pessoa / SEFAZ-PB): Minimum 5 years as required by Brazilian federal and state tax legislation.
  • Website quote requests without order: Up to 6 months from the date of the request.
  • Website analytics: Aggregated and anonymised after 12 months.
08

Security Measures

  • Client laundry tagged and tracked by order number — garments are not labelled with the client's full name in the working laundry area;
  • Pickup and delivery addresses stored in access-restricted systems — not shared with drivers or external parties beyond what is needed for that collection;
  • NF-e issued using a certified digital certificate (A1/A3) approved by the Receita Federal;
  • WhatsApp communications with clients handled with discretion;
  • Website encrypted (HTTPS);
  • Incident response procedures in accordance with LGPD Art. 48.
09

Your Rights under the LGPD

  • Confirmation and Access (Art. 18, I–II): Confirm whether we hold your data and receive a copy of the order and contact data we retain.
  • Deletion (Art. 18, IV): Request deletion of your data — subject to mandatory invoice retention (5 years). Order data without invoice can be deleted upon request at any time.
  • Portability (Art. 18, V): Receive your data in a structured format.
  • Complaint to the ANPD (Art. 18, §1º): Lodge a complaint at www.gov.br/anpd.

We respond within 15 business days.

10

Cookies and Tracking

Our website may use cookies for essential functionality and aggregated performance analytics. We do not use behavioural tracking or advertising cookies. Cookie preferences can be managed through your browser settings.

11

Minors

Our laundry services are directed at adult clients — individuals and businesses. Families with children may use our service; in that case, we process only the data of the adult responsible for the order. We do not collect data from minors directly. If a minor contacts us via website or WhatsApp, we ask them to have an adult family member manage the order.

12

Laundry Data, Address Privacy and NF-e

Home address as sensitive personal data in laundry services: In laundry services with pickup and delivery, the home address is a particularly sensitive piece of personal data — it reveals where a person lives and when they are typically home or away (since collection requires the client to be present or to arrange access). J & R Muniz Lavanderia treats pickup and delivery addresses with the same level of care as financial data: access within the company is restricted to the minimum necessary for the collection logistics, addresses are not retained beyond the active service relationship, and they are never shared with any third party beyond the logistics required for that specific collection. This is our operating standard regardless of what the law minimally requires, because we understand that a client's home address is one of the most sensitive pieces of data they can share with a service provider.
Laundry order tagging and garment identification: Each laundry order is identified by an order number, not by the client's full name, in the working laundry area. Garments are tagged with the order number for tracking through the wash, dry and fold process. This operational practice means that staff in the laundry do not handle garments with the client's personal information attached — reducing the data exposure within the operational environment. The order number is linked to the client's name and contact in the order management system, access to which is restricted to management.
NF-e and NFC-e for laundry services — ISS João Pessoa / SEFAZ-PB: Laundry services are subject to ISS of the Municipality of João Pessoa. The NFC-e can be issued with or without identifying the consumer: (a) without identification — the default for residential clients who do not need a formal invoice; (b) with CPF — for clients who want the invoice for personal expense tracking; (c) with CNPJ — for pousadas, hotels, businesses and organisations that require formal invoices for accounting, tax deduction or corporate reimbursement. For B2B clients with regular laundry volume, the NF-e is issued per batch or per agreed billing period, with all items described as laundry services. The CPF or CNPJ on the invoice is retained for the mandatory 5-year period under Brazilian tax legislation.

B2B hospitality clients: For pousadas, hotels and short-term rentals that send guest bed linen and towels for washing, the laundry items themselves do not contain identifiable guest data (they are tagged by room number or batch, not by guest name). Guest personal data is never processed by J & R Muniz Lavanderia — we process only the data of the pousada or hotel as the contracting party.

13

Updates to this Policy

This Policy may be updated to reflect changes in our activities, in the LGPD, in ANPD guidance, or in the tax legislation of Paraíba. Material changes will be communicated via our website and, for B2B clients, by WhatsApp or email.

14

Contact and Data Protection Officer

All privacy requests should be directed to our Data Protection Officer (LGPD Art. 41):

🫧

Privacy — J & R Muniz Lavanderia Ltda

CompanyJ & R Muniz Lavanderia Ltda
CNPJ48.279.043/0001-84
AddressAv. Esperança, 1126, Manaíra, João Pessoa — PB, CEP 58038-280, Brazil
WhatsApp+55 (83) 9 0000-0000
HoursMon–Fri: 08:00–18:00 · Sat: 08:00–13:00
ResponseWithin 15 business days of receipt.
You also have the right to lodge a complaint with the Brazilian national data protection authority:
ANPD — Autoridade Nacional de Proteção de Dados
www.gov.br/anpd