This Privacy Policy describes how J & R Muniz Lavanderia Ltda ("we," "our" or "the Laundry") collects, uses, stores and protects personal data of our clients, website visitors and all persons whose data we process in connection with our laundry services in Manaíra, João Pessoa, Paraíba, Brazil.
As a registered limited liability company (Ltda) operating in the laundry services sector, we are committed to full compliance with the LGPD (Lei nº 13.709/2018), the Brazilian Consumer Protection Code (CDC — Lei nº 8.078/1990), and the tax obligations of ISS of the Municipality of João Pessoa and SEFAZ-PB.
Introduction and Scope
This Policy applies to all personal data processed in connection with our laundry activities — clients who bring or send laundry for washing, clients who request invoices, clients who use our pickup and delivery service, website visitors who submit quote requests, and any person whose data we process. Laundry services involve personal data primarily in three contexts: the order (to identify whose laundry it is), the invoice when requested, and the pickup and delivery address when collection is arranged. Many clients use the service without any data beyond a first name and phone number — and we retain only what is necessary.
Identity of the Controller
Type: Sociedade Limitada (Ltda)
CNPJ: 48.279.043/0001-84
Activity (CNAE): Laundry Services
Address: Av. Esperança, 1126, Manaíra, João Pessoa — PB, CEP 58038-280, Brazil
Email: privacy@jrmunizlavanderia.com.br
Data We Collect
- Order identification data: First name (or full name) and WhatsApp number — the minimum necessary to identify the laundry order, notify the client when it is ready and manage pickup and delivery scheduling. Many clients use only first name and phone.
- Invoice data (NF-e / NFC-e — when requested): CPF or CNPJ of the client when they request a formal invoice — for corporate reimbursement, accounting or personal records. Optional: the NFC-e can be issued without identifying the consumer.
- Pickup and delivery address: Residential or commercial address when the client uses our collection and return service in Manaíra and João Pessoa. Used exclusively for the logistics of that specific service.
- Business clients (B2B): Company name, CNPJ, contact name and delivery address for pousadas, hotels, businesses and other organisations using regular laundry service — to manage recurring orders and issue invoices correctly.
- Website contact data: Name, WhatsApp and order description when requesting a quote via the website.
- Technical website data: IP address, browser type and pages visited.
Purpose and Legal Basis
| Purpose | Legal Basis (LGPD) |
|---|---|
| Laundry order management and service delivery | Contract performance (Art. 7º, V) |
| Pickup and delivery scheduling and logistics | Contract performance (Art. 7º, V) |
| Issuing NF-e or NFC-e when requested | Contract performance; Legal obligation (Art. 7º, II) |
| ISS João Pessoa — fiscal bookkeeping | Legal obligation (Art. 7º, II) |
| SEFAZ-PB — ancillary tax obligations | Legal obligation (Art. 7º, II) |
| Recurring B2B client management | Contract performance; Legitimate interest |
| Website analytics and improvement | Legitimate interest; Consent (cookies) |
Sharing of Data
- SEFAZ-PB / Receita Federal: NF-e or NFC-e with identification — mandatory electronic transmission. Orders without identification generate no personal data transmission.
- ISS / Prefeitura de João Pessoa: ISS bookkeeping on laundry services rendered.
- PROCON-PB / Senacon: When required in consumer disputes under the CDC.
- Legal authorities: When required by court order or administrative authority.
International Transfers
Our operation is based in Manaíra, João Pessoa, PB. All client data is processed in Brazil. Any communication platforms operating on international servers do so under the guarantees of Art. 33 of the LGPD. Tax records (NF-e) are processed exclusively in systems certified by the Receita Federal and SEFAZ-PB, in Brazil.
Retention Periods
- Order data (name and phone) without invoice: Retained for 6 months after the order — to resolve any queries about that order. Deleted after that period.
- Pickup and delivery address: Retained while the client is an active user of the collection service. If the client ceases to use pickup and delivery, deleted within 6 months of the last order — unless the client requests earlier deletion.
- B2B client data (recurring contracts): Retained for the duration of the service relationship and for 5 years after the last invoice — consistent with the tax retention period and standard contract documentation periods.
- NF-e and NFC-e (ISS João Pessoa / SEFAZ-PB): Minimum 5 years as required by Brazilian federal and state tax legislation.
- Website quote requests without order: Up to 6 months from the date of the request.
- Website analytics: Aggregated and anonymised after 12 months.
Security Measures
- Client laundry tagged and tracked by order number — garments are not labelled with the client's full name in the working laundry area;
- Pickup and delivery addresses stored in access-restricted systems — not shared with drivers or external parties beyond what is needed for that collection;
- NF-e issued using a certified digital certificate (A1/A3) approved by the Receita Federal;
- WhatsApp communications with clients handled with discretion;
- Website encrypted (HTTPS);
- Incident response procedures in accordance with LGPD Art. 48.
Your Rights under the LGPD
- Confirmation and Access (Art. 18, I–II): Confirm whether we hold your data and receive a copy of the order and contact data we retain.
- Deletion (Art. 18, IV): Request deletion of your data — subject to mandatory invoice retention (5 years). Order data without invoice can be deleted upon request at any time.
- Portability (Art. 18, V): Receive your data in a structured format.
- Complaint to the ANPD (Art. 18, §1º): Lodge a complaint at www.gov.br/anpd.
We respond within 15 business days.
Cookies and Tracking
Our website may use cookies for essential functionality and aggregated performance analytics. We do not use behavioural tracking or advertising cookies. Cookie preferences can be managed through your browser settings.
Minors
Our laundry services are directed at adult clients — individuals and businesses. Families with children may use our service; in that case, we process only the data of the adult responsible for the order. We do not collect data from minors directly. If a minor contacts us via website or WhatsApp, we ask them to have an adult family member manage the order.
Laundry Data, Address Privacy and NF-e
B2B hospitality clients: For pousadas, hotels and short-term rentals that send guest bed linen and towels for washing, the laundry items themselves do not contain identifiable guest data (they are tagged by room number or batch, not by guest name). Guest personal data is never processed by J & R Muniz Lavanderia — we process only the data of the pousada or hotel as the contracting party.
Updates to this Policy
This Policy may be updated to reflect changes in our activities, in the LGPD, in ANPD guidance, or in the tax legislation of Paraíba. Material changes will be communicated via our website and, for B2B clients, by WhatsApp or email.
Contact and Data Protection Officer
All privacy requests should be directed to our Data Protection Officer (LGPD Art. 41):
Privacy — J & R Muniz Lavanderia Ltda
ANPD — Autoridade Nacional de Proteção de Dados
www.gov.br/anpd